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Date | January 9, 1977 | ||||||||||||||||||
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Stadium | Rose Bowl, Pasadena, California | ||||||||||||||||||
MVP | Fred Biletnikoff, wide receiver | ||||||||||||||||||
Favorite | Raiders by 4[1][2] | ||||||||||||||||||
Referee | Jim Tunney | ||||||||||||||||||
Attendance | 103,438[3] | ||||||||||||||||||
Ceremonies | |||||||||||||||||||
National anthem | None (Vikki Carr sang "America the Beautiful") | ||||||||||||||||||
Coin toss | Jim Tunney | ||||||||||||||||||
Halftime show | Disney presents "It's A Small World" with the Los Angeles Unified All-City Band | ||||||||||||||||||
TV in the United States | |||||||||||||||||||
Network | NBC | ||||||||||||||||||
Announcers | Curt Gowdy and Don Meredith | ||||||||||||||||||
Nielsen ratings | 44.4 (est. 62 million viewers)[4] | ||||||||||||||||||
Market share | 73 | ||||||||||||||||||
Cost of 30-second commercial | $125,000 | ||||||||||||||||||
Radio in the United States | |||||||||||||||||||
Network | NBC Radio | ||||||||||||||||||
Announcers | Jim Simpson and John Brodie | ||||||||||||||||||
Super Bowl XI was an American football game between the American Football Conference (AFC) champion Oakland Raiders and the National Football Conference (NFC) champion Minnesota Vikings to decide the National Football League (NFL) champion for its 1976 season. The Raiders defeated the Vikings by the score of 32–14 to win their first Super Bowl. The game was played on January 9, 1977, at the Rose Bowl[5] in Pasadena, California. This remains the earliest scheduled calendar date for a Super Bowl; and the most recent Super Bowl to begin before 4:00 p.m. ET.[clarify]
This was the Raiders' second Super Bowl appearance after losing Super Bowl II. They posted a 13–1 regular season record before defeating the New England Patriots and the Pittsburgh Steelers in the playoffs. The Vikings and their Purple People Eaters defense were making their fourth Super Bowl appearance after posting an 11–2–1 regular season record and playoff victories over the Washington Redskins and the Los Angeles Rams. The Vikings became the first team to lose four Super Bowls, a record they held until the Denver Broncos lost their fifth Super Bowl to the Seattle Seahawks in Super Bowl XLVIII. The Vikings had not won in their previous three attempts, losing Super Bowl IV to the Kansas City Chiefs in the final Super Bowl before the AFL–NFL merger and following that up with losses in Super Bowls VIII and IX. The Raiders were the first original AFL team to win a Super Bowl in the post-merger era.
Super Bowl XI was dominated by the Raiders. Oakland gained a Super Bowl record 429 yards, including a Super Bowl record 288 yards in the first half, en route to winning Super Bowl XI. After a scoreless first quarter, Oakland scored on three consecutive possessions to take a 16–0 lead at halftime. The Raiders also had two fourth quarter interceptions, including cornerback Willie Brown's 75-yard return for a touchdown. Oakland wide receiver Fred Biletnikoff, who had 4 catches for 79 yards that set up three Raider touchdowns, was named the game's Most Valuable Player (MVP). Among the wide receivers who have won the Super Bowl MVP, Biletnikoff was the only one to not have gained 100 yards in his performance until Cooper Kupp in Super Bowl LVI. This was the first Super Bowl since Super Bowl V in which neither team had appeared in the previous Super Bowl.